Inspired by the natural and organic movement, lovers of candles and all things home related, we decided to launch our own brand of home fragrance products.
It all started when we began looking into natural skin-care products. After we saw the massive difference it made on our bodies as well as the environment we wondered how we could take this change further to benefit our everyday lives. As the saying goes change begins at home, so taking this quote quite literally, we thought this would be the best step to take.
Coming from a creative background, we were interested in exploring the different ways we could make our products beautiful and functional. Scent is usually the main concern for candles but design is often forgotten or disregarded (we’ve even had to rip off a label or two as they clashed with our homes’ aesthetic!).
Essentially, we knew that we wanted to make a product that was suitable for the environment but also something beautiful you could display as a design piece. And so, Sorelo was born.
Who are we?
Sorelo is founded and run by three sisters: Myself Sam, and my sisters Farrah and Kayra.
Farrah and Kayra are twins and I’m the glue that binds us all together. We are originally from the beautiful spice island Zanzibar. We have lived in Zanzibar, Dublin and are now settled in the UK.
Along with wanting a creative outlet, we are all mothers which was the driving force of starting a business that we could each work on at home while taking care of our children. We each have our individual skills that we use to make Sorelo what it is.
What does Sorelo mean?
Sorelo was derived from the Italian word ‘Sorelle’ which means sister. Are we Italian? No but we are sisters and the Swahili (language spoken in Zanzibar) version ‘Dada’ just doesn’t have the same ring!